The promotional video campaign I developed for Skinny Dip drew inspiration from the 1998 comedy film Buffalo '66, aiming to evoke a sense of nostalgia and create a memorable connection with the audience.
The campaign revolved around a "day in the life" diary entry concept, where the protagonist is transported back to her past, reliving cherished memories with her best friend. The video sought to emphasize the importance of sisterhood and the bond between friends, highlighting moments of joy, excitement, and playfulness.
In just one minute, the advert aimed to capture the essence of these experiences, creating a sense of emotional connection with viewers. By incorporating Skinny Dip's brand values and focusing on their stationary sector, the campaign showcased how their products can enhance and enrich various moments in people's lives. The concept aimed to demonstrate the versatility of Skinny Dip's offerings and appeal to their diverse consumer base.
Overall, the promotional video campaign aimed to reinforce the brand's identity and values while resonating with the target audience on an emotional level. Through the power of nostalgia and the celebration of sisterhood, the campaign sought to create a compelling narrative that showcased how Skinny Dip's products can add a touch of magic and enhance everyday moments.
"I could really see Skinny Dip using this campaign"
- Ella Jay Lee (E-commerce Assistant at Skinny Dip London)
The Integrated Marketing Campaign revolves around the consistent theme of nostalgia, aiming to evoke a sense of fondness and familiarity among the audience. The campaign encompasses various elements that contribute to its cohesive and engaging nature. It includes visually captivating merchandising windows inspired by old arcade games, website mock-ups that reflect the nostalgic theme, tube posters that catch the attention of commuters, and curated Spotify playlists filled with popular tunes from the 2000s. To further immerse the audience in the nostalgic experience, a launch event was organized at All Star Lanes in London. The event offered guests the opportunity to enjoy a fun-filled evening of bowling while indulging in nostalgic snacks and treats. By incorporating these different touchpoints and experiences, the Integrated Marketing Campaign aimed to create a comprehensive and memorable brand presence. It fostered a sense of connection with the target audience by tapping into shared nostalgic moments and providing opportunities for engagement and interaction. Overall, the campaign showcased Skinny Dip's ability to leverage nostalgia as a powerful marketing tool. Through carefully curated visual elements, online and offline activations, and an immersive launch event, the campaign effectively captured the essence of the brand and resonated with its target audience..
Store window mock up
Store window mock up
